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Descubre cómo marcas hoteleras como Meliá e Iberostar están liderando el marketing de hospitalidad desde Palma hacia el mundo. Estrategias innovadoras, experiencia de cliente premium y expansión global con ADN Balear.

Explore the best global marketing and brand experience strategies for luxury tourism and hospitality brands — from branding to go-to-market execution. Learn how Performantia helps high-end travel brands grow across markets while preserving exclusivity, emotional connection, and global consistency.

Discover how AI is actually being used in marketing in 2025—beyond the hype. From tools to tactics, get real insights, case studies, and strategic advice.

In a crowded e-commerce landscape where customer acquisition costs are skyrocketing and attention spans are shrinking faster than your last scroll on TikTok, one old-school tactic is proving surprisingly resilient: loyalty programs. But we’re not talking about dusty point-collecting dinosaurs from the 2000s. We mean loyalty strategies powered by data, gamification, personalization, and emotional engagement. Indeed, loyalty isn’t what it used to be. Gone are the days when a plastic card and a promise of “10% off your next purchase” kept customers coming back. In the hyper-competitive e-commerce arena, loyalty is no longer a transactional metric — it’s an emotional one. Welcome to the age of intelligent, integrated, and experience-driven loyalty programs. At Performantia, we’ve spent two decades helping e-commerce clients across Europe and North America transform occasional buyers into lifelong advocates and overhaul, supercharge, or sometimes completely reinvent their loyalty initiatives—with ROI to match. Let’s dive into what works, what flops, and what’s next.

Neuromarketing meets AI: Discover how emotion-tracking tools and predictive models influence consumer decisions. Explore ethical, real-world applications for better UX, ads, and brand loyalty.

Search engines are rapidly evolving with Generative AI, shifting from traditional ranking algorithms to AI-driven search experiences. Google's Search Generative Experience (SGE), OpenAI's ChatGPT, and Bing Chat are reshaping search results, emphasizing content that is well-structured, authoritative, and optimized for AI comprehension. This shift demands a new SEO approach—Generative Engine Optimization (GEO). Generative Engine Optimization (GEO) represents a pivotal evolution in the realm of digital marketing, focusing on enhancing content visibility within AI-driven search platforms. As artificial intelligence continues to reshape user interactions with information, understanding and implementing GEO strategies is essential for businesses aiming to maintain a competitive edge. GEO focuses on optimizing content not just for traditional SERPs, but also for AI-powered search models that generate direct, conversational responses. To stay competitive in this new landscape, businesses must embrace AI-centric SEO strategies, leveraging structured data, natural language optimization, and authority-building techniques.

SEO is evolving and traditional keyword-based strategies are giving way to the AI era where search is fragmented across platforms and generative models are reshaping content discovery.

Zero-click searches are dominating Google & social media. Learn how to win in a search landscape without clicks with Performantia’s expert strategies.

AI-driven marketing transforms digital strategies with hyper-personalization and data insights. Balancing tech and human touch for authentic engagement worldwide.